Practice: 0/5
Part 1: 0/20
Part 2: 0/20

Where in the world does your taste live?

You are about to take a test on LabintheWild. Your contribution to our research allows us to learn more about the visual appeal of websites around the world. The results from your test will also tell you with which country your taste matches up!

Please read the following information carefully before proceeding.

Why we are doing this research: We are trying to understand what makes a website look visually appealing. More specifically, the goal of this study is to find out what role our cultural background plays in shaping our visual preferences.

What you will have to do: You will be shown screenshots of websites. You will then be asked to rate each one on a scale from 1 to 9 based on visual appeal. Your participation in this study is completely voluntary, and you may refuse to participate or withdraw from the study without penalty or loss of benefits to which you may otherwise be entitled.

What you will get out of it: We will give you feedback on how your results compare to those of other participants. The final results from this experiment will be posted on our blog page. The experiment is not designed to benefit you, but you may enjoy it and enjoy comparing your results with those of other participants.

Privacy and Data Collection: We will not ask you for your name. Any data that we collect will be securely stored on our servers.

Duration: Approximately 10 minutes.

Contact information:If you have questions about this research, you may contact Professor Katharina Reinecke, Paul G. Allen Center for Computer Science & Engineering, Box 352350, Seattle, WA 98195,

This research project is funded by the National Science Foundation grant # US 1651487,CAREER: Data-Driven User Interface Designs for Culturally Diverse Groups.

If you have questions about your rights as a research participant, or wish to obtain information, ask questions or discuss any concerns about this study with someone other than the researcher(s), please contact the University of Washington Human Subjects Division at 206-543-0098 (for international calls include the US Calling Code: 1-206-543-0098).

Please tell us a little bit about yourself. Why?

[Add Another Country]
[Add Another Language]

A few quick notes on how this experiment works

In this test, you will be shown a series of website screenshots. You will then rate the visual appeal (how much you like the design) of each on a scale from 1 (very unappealing) to 9 (very appealing).

There will be a short practice trial before the actual test to familiarize you with what you will have to do.

After the test, you will be presented some test results. The results will tell you about your own visual preferences and how they compare to others with similar backgrounds to you!

Note: You can also press [space] instead of clicking [next] to submit a rating during the experiment.

Instructions for the Practice Trial

Remember, this is only for practice. Your results will be discarded.

You will see a website screenshot flash on your screen. Concentrate on the image.

Stimulus Demo

Then, you will see a scale like the one shown below. Judge the visual appeal of the flashed image.

Likert Scale
Press next when you're ready to begin the practice. Get ready! The image flashes quickly.

Please rate the website you have just seen based on visual appeal.


Great Job! :)

Now for the real deal. It'll be the same as the practice you just took.

When you're ready, press next to begin the test.

Please rate the website you have just seen based on visual appeal.


You're Doing Great!

Time for a break! You're half-way there!

When you're ready, press next to begin part 2, which is identical to the part you just completed.

Note that some websites are repeated intentionally. Please rate them again honestly.

cute cat

Please rate the website you have just seen based on visual appeal.


Thank you for your participation!

Before you continue to your results, please help us out by filling in the information below!

Do you have any comments for the researcher? Questions, Suggestions, or Concerns?

Did you encounter any technical difficulties during this study? If yes, how?

Did you in any way provide false information? If yes, how?

Your aesthetic taste matches up with South Africa.

We calculated your visual preferences based on the visual complexity and colorfulness of the websites you rated. Every screenshot you rated has such values attached, so we can tell on average what score is related to websites you liked most. Your preference compared to the average preference in your home country is shown in the graph below. How did you do that?

Our database holds different website screenshots and the related aesthetic calculations. Based on your input, the website below matches your taste.

Do you like it?

Thank you!

Have you liked this? Would you like to engage further?

Please let us know by participating in our survey on the future of the LabintheWild community.
Take me to the Survey

You must check the box to continue.